The concept of the campaign is based on the idea that, whether it be for home, business insurance or travelling around the world, MAPFRE Middlesea will always be there to help individuals secure their dreams. Thus, the campaign is aimed to convey the message that MAPFRE Middlesea will provide tailor-made insurance packages which can cater for all audiences and their respective age groups.
The 'Sketch your dreams' campaign was executed in collaboration with Maltese artist Stefan Carbonaro, whereby a video advert was produced to showcase the entire production process of the campaign itself. The campaign also highlights some of the main benefits of being insured with MAPFRE, such as the Insure and Save Loyalty Scheme and 24/7 MAPFRE Assist services.
Design, Concept and Manufacture Stefan Carbonaro
Photography by toniolombardi.com
Press Malta Independent
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#Sketchyourdreams - Promo Teaser
#sketchyourdreams - Behind the Scenes
